One of the best olive
"One of the best olive extra virgin olive oils I’ve ever had. Deep and rich in flavor. Served it to my family visiting over the holidays and they all loved it too. Shipping was flawless and my order was well packaged."







From Italy's oldest olive heritage, bold Moraiolo extra virgin olive oil — herbaceous, bitter, fiercely peppery, and intense.
100% authentic EVOO
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INTENSITY
HARVEST DATE
Fall 2025 (Current Season)
SIZE
16.9 fl oz (500 ml)
Monovarietal
Moraiolo
LAB TESTED
Acidity: 0.21%

Aromas & Tasting Notes
Artichoke
Fresh Grass
Mint
Green Almond
Bitter Herbs
Black PepperRecommended Food Pairings
Red Meat
Bitter Green Salads
Pizza
Aged Cheese
Soups & Stews
Roasted/Grilled VegRecognition
Awarded by independent, accredited organisations
Flos Olei
Il Magnifico
Japan
Olive Oil Prize
Monocultivar
Olive Oil
Wild Hillside Moraiolo from Umbria's Heart
Il Sincero is an oil produced exclusively from the Moraiolo olive grown in the Sant'Eraclio di Foligno area of Umbria and is the oldest and primary variety of olive grown on the stony hillside of Viola estate.
The fruit is harvested by hand in October at the beginning stage of ripeness, producing an extra virgin olive oil with a unique, intense flavor typical of this variety.
This robust oil pairs remarkably well with pork fillet, grilled game, bitter green salads and pulses. It is also excellent drizzled on toasted bread, mature cheeses and citrus sorbets.
FROM OUR COMMUNITY
What Customers Are Saying
Overall rating: 4.9444447 / 5 from 18 reviews.
Review topics: [flavor, quality, color, evoo, oil, olive oil].
"One of the best olive extra virgin olive oils I’ve ever had. Deep and rich in flavor. Served it to my family visiting over the holidays and they all loved it too. Shipping was flawless and my order was well packaged."
"This is a really good olive oil, fairly bitter but I quite like that personally. It's one of the stronger olive oils I bought. I use olive oil daily to make sure I get enough calories and typically dip French bread into olive oil. This one is an extremely strong olive oil that adds a lot to the bread which is what I love; I'm a fan of extremely robust olive oils myself. I will also use this to bake potatoes; I typically will make a little bowl for the potatoes out of foil and poke holes in them and cover them in oil while baking at a relatively low temperature which allows the oil to boil the potatoes at the bottom while the top gets nice and crispy. I will definitely buy this one again."
"Very good I must say, Mama and I have been adding to our salads and many other foods, Great taste. I also do a couple of Teaspoons before Bed, very Healthy."
"Delicious pungent flavorful evoo, I liked the taste and flavor profiles in this one. Flavor bomb so I would use it on any dish to give it a lift or a cherry on top."
"Not good! It’s GREAT!!!! I’m an olive oil fan now!!!! Thank you 🙏🏽"
"Loved it!"
"Fresh and with highly potent, heady herbal notes. More bitter (pleasant) than the Prunetti, but in a grassy sort of way. High phenol burn with mineral aftertaste. Clean cutting, excellent Moraiolo, but less full bodied than others. Preferring to use as a base to blend with, to be honest. Lovely to counter the sweetness of other varietals like Arbosana. Or to pair with sweeter cheeses/fruits."
"Always the best I have ever had!"
"This is a great olive oil my wife for her salad dressing and drizzling it on vegetables. I used it on my wood fired pizza and it was amazing. One thing I will say is that it has a very heavy peppery flavor which i would have liked a little lighter."
"Outstanding olive oil"

MADE FOR YOU BY
Viola
The area between Assisi and Spoleto in central Umbria, surrounded by majestic olive trees, has been the backdrop of the Viola family business since the 19th century. Here the Viola family has been cultivating olives and producing oil for generations. Today Marco Viola continues the family tradition and uses the most modern technologies. Aware of working in such a sensitive and vital sector as is the food industry, the company takes great care to develop and promote the principles of ethical conduct within their business as well as the environment, and to provide the best quality product to the consumer.
Each oil is the result of a hard year's work which begins in the olive grove and ends in their oil mill. The cultivation, harvest and processing of the olives are carried out following the family's traditions, all of which contribute to make an oil for the discerning customer who is very selective and able to appreciate the oil's aroma and taste, which are the flavors of Umbria.
We are always here to help.
It is a proven fact that in just eight hours of close exposure to strong fluorescent lights, a bottle of olive oil packed in a clear glass bottle will be totally destroyed, having lost its color, flavors, and aromas.
While oil packed in a dark glass bottle offers considerably better protection, it too becomes vulnerable when exposed to strong light and can be completely destroyed in less than a week, which makes purchasing olive oil in a supermarket a less than desirable prospect.
Beyond that, the vast majority of the oils sold in the USA have inadequate or even misleading labels. The consumer is given little to no information as to where the oil was actually produced or from what variety of olives it was made, but most importantly, when the oil was harvested.
Simply put, the best olive oils are extra virgin olive oils. However, adulteration of extra virgin olive oil has been a hot topic in the past and present, and many studies continue to examine the contents inside a bottle of olive oil. This problem still persists in the industry, especially at the supermarket level.
That's why we created Olive Oil Lovers: to bring some of the world's best olive oils from the most trusted producers to the U.S. market. All of our producers are quality-driven in their manufacturing practices.
We also conduct intensive screening of every producer and product on our site—often visiting their estates and seeing their practices firsthand—and accept only producers who meet our high standards.
To go the extra mile, all of our imported oils are proven extra virgin through chemical analysis in accordance with strict European Union regulations. Therefore, you can trust that any oil you purchase from us at Olive Oil Lovers will be genuine, 100% extra virgin olive oil.
There are two dates that producers may choose to print on a bottle, using either one or both. The "Use By" date is what our producers put on their products to say, "use when at its freshest quality." The taste and quality of the oil don't typically diminish over time, though, unless it is open and exposed to oxygen.
The "Harvest Date" is when the olives for the oil were actually picked and crushed. This date can be any time between late October and mid-December for the Northern Hemisphere, and these new harvest olive oils begin to arrive in the United States in February and March of the following year.
For oils from the Southern Hemisphere, from countries such as Chile or South Africa, harvest occurs any time between late April and mid-June.
While this answer can vary depending on the olive variety, time of harvest, and how the product is stored, in general, an extra virgin olive oil will retain much of its flavor and aromas for 18–30 months in an unopened container.
However, any exposure to light and/or oxygen will begin to degrade the oil. Once opened, olive oil should ideally be consumed within 1–2 months, with a maximum of perhaps 4–6 months. When purchasing a 3L or 5L tin, if the oil is typically not consumed within this timeframe, we recommend decanting the oil into smaller, sealed containers and storing it in a cool, dark place.
Olive oils with higher polyphenol counts will have a longer shelf life. Higher polyphenol numbers are the result of both the olive variety and when the olive was harvested. Green olives harvested early in the season produce less oil but have higher polyphenol counts than oils from ripe olives. You can find the polyphenol counts for many of our extra virgin olive oils listed on their product pages.